9 Jan 2016
How to Promote Your Business
This article shows you how to promote your business and attract customers.
Knowing how to promote your business is something you need to think about thoroughly if you want to thrive. Contrary to popular belief however, you don’t need a big budget to increase brand awareness, as it all comes down to creativity and perseverance. Here are some low cost but effective methods.
Set Up a Plan
What type of business are you in? Who is the target audience? If your business is just getting started, establish short and long term goals and what the prospects are. What resources are available at your disposal right now and what is your business’ primary objective? By answering these questions you will be in better position to set up the best possible promotional campaign.
You may have heard this before but it’s worth repeating: if you want to get anywhere today, your business must have an online presence. If you don’t have the time or resources necessary to set up a website, hire a professional company to do it for you. If you want to do this yourself, go to a website creation service that has several templates so you can set the website up quickly.
Once your website is up, have your business listed in the local directories of search engines like Google and Bing, which are both free. This might seem like a lot of work, but it makes a huge difference when it comes to brand promotion and making it easier for people to find your website.
Use Social Media
There are a lot of ways to get customers to my business, and one of the most effective is social media. Set up an account in LinkedIn to promote your business, and open accounts in Facebook and Twitter to keep your followers updated and simply interaction. If you want a bigger presence online you can also use Instagram and YouTube, but don’t stretch your resources too thin. If you can only manage a few, stick with Facebook, Twitter and LinkedIn as they have the most followers.
Your business profile description must be meaningful, with the appropriate keywords and a link to your official website and other accounts. Do not spam social media with your products, but do take part in conversations that concern your industry.
Don’t Forget Offline Promotion
Online promotion is good for business but do not neglect traditional methods. For starters, have several business cards: a business card shows potential clients that you’re serious so don’t ignore this aspect. Make sure the card includes contact information as well as your company’s official website and social media page.
Use Email Newsletters
If you will notice a lot of companies offer email newsletters, and that’s because it’s a proven promotional tool. Don’t spam your customers with promos however and ask permission first to send them the newsletters. There are a lot of ways to get people to sign up to a newsletter, but one of the most effective is to give away something free (i.e. free ebook, reports, app, etc.). You can set it up so that before someone can download the item, they have to fill up a short form with the option to subscribe to the newsletter.
Know What Makes Your Brand Unique
What makes your product or service stand out from the rest? What void does it fill up and what does it offer that other companies don’t? Highlight this aspect in your promotions whether it’s on the website, social media, newspapers, TV etc. If your budget can afford it, spread the word about your product’s unique features as wide as possible.
Don’t forget press releases too as they’ve proven to be effective when used properly online. Regardless where or how you promote, include a link to your website because that is where most people do their research and shopping.
Learning how to promote your business is going to take some time, but it’s a lot easier when you have an idea of what you’re supposed to do. One of the reasons why a lot of business startups fail is due to lack of planning. Think of the time you put in planning and promotion as investments that will pay off in the long run. When properly implemented you’ll reap the benefits soon enough.